Custom systems for owner-run companies

Stop renting software that almost fits.

We're owner-operators who built our own systems first — billing, production, resourcing, delivery. Now we build yours. First working version in 48 hours, and the code is yours.

See What We've Built

SaaS won because custom software was expensive. That stopped being true.

Building software got cheap. Knowing what to build didn't.

Generic tools make your team work the way the tool works.

Four years of subscriptions, and you own nothing.

The part that makes you good at this is the part no tool handles.

$20K/yrSoftware bill removed, one client
48hTo your first working system
20+Systems built and running
CABased in California

What We Build

The system your company is already running — just not in software yet.

Replace the stack

One system shaped to how you actually work, instead of six tools that don't talk to each other and a spreadsheet holding it together.

Get the process out of your head

The steps only you know how to do, turned into software your team can run without you in the loop.

One set of numbers

Billing, capacity, margin, and pipeline coming from the system that does the work — not from six exports someone reconciles by hand.

Client Zero

We built these for our own companies first.

Production and resourcing system
01

Production & Resourcing System

Replaced the project-management SaaS our own media company ran on. About $20K/year in subscriptions gone, and the workflow finally matches the work.

Sales pipeline platform
02

Our Own Sales Pipeline

Multi-tenant lead orchestration and scoring. We run our own outbound on it before we ever recommend it to anyone else.

Media localization workflow
03

Media Localization Workflow

Subtitling and dubbing production across countries, with AI-assisted steps where they earn their place and human review where they don't.

Experiential activation systems
04

Activation & Capture Systems

Hardware and software for our own events business — physical installations that capture data and hand it to the pipeline automatically.

How It Works

About three hours of your time to the first working system.

01

Sit down

Half a day with you and your team. We watch the actual work — no requirements document.

02

Build

48 hours. You get working software running on your real data, not a mockup.

03

Ship

The full system, deployed and shaped to your process. You get the code.

04

Run

We keep it alive and keep adding to it as the business changes.

Pricing

Start with something that works.

$3,500 Fixed price — credited toward the build

We sit down with you, pick the single worst bottleneck in your operation, and hand back working software running on your real data. Not a diagnostic document — a system you can use on Monday.

  • Half-day working session with you and your team
  • Working software in 48 hours, on your actual data
  • Yours to keep whether or not you continue
  • The full $3,500 credited if we build the system

The System — $15,000 to $40,000

The full build. Shaped to your process, deployed, and yours — you get the code and it runs on your infrastructure.

Operation — $1,500 to $3,000 / month

We keep it running and keep adding to it as the business changes. Optional, and it's for improvement — not for permission to use what you own.

We price against the software bill we replace, not against hours. If the three-year math doesn't work in your favor, we'll tell you on the first call.

Who this works for.

Owner-operated 10–80 people No in-house engineering team $2K+/month in software A process no tool matches California & US

Not a fit if you have an engineering team of your own, want staff augmentation, or need a website. We'll say so on the first call rather than take the work.

What's the worst bottleneck in your business right now?

Tell us in a sentence — or record a voice note, whatever's faster. If it's something we can build, we'll say so. If it isn't, we'll tell you that too.