Custom systems for owner-run companies

Stop renting software that almost fits.

We're owner-operators who built our own systems first — billing, production, resourcing, delivery. Now we build yours. First working version in 48 hours, and the code is yours.

Production board showing episodes moving through recording, editing, mixing and delivery, with dates and assigned people

This is not a mockup. It's the production board our own media company runs on — the system that replaced its project-management SaaS.

Sound familiar?

How many of these were true this week?

  • Someone re-types the same job details into two or three different systems.
  • You can't send an invoice until somebody exports a spreadsheet first.
  • The real schedule lives on a whiteboard, or in one person's head.
  • Only one person knows how to pull the monthly numbers.
  • You're approving routine things at 11pm because nobody else can.
  • A client asks where their job stands and it takes three messages to find out.
  • The tool you pay the most for is the one people quietly avoid using.

Three or more, and this isn't a discipline problem on your team. It's that no system exists — so your people are being the system.

SaaS won because custom software was expensive. That stopped being true.

Building software got cheap. Knowing what to build didn't.

Generic tools make your team work the way the tool works.

Four years of subscriptions, and you own nothing.

The part that makes you good at this is the part no tool handles.

$20K/yrSoftware bill removed, one client
48hTo your first working system
20+Systems built and running
CABased in California

What We Build

The system your company is already running — just not in software yet.

Replace the stack

One system shaped to how you actually work, instead of six tools that don't talk to each other and a spreadsheet holding it together.

Get the process out of your head

The steps only you know how to do, turned into software your team can run without you in the loop.

One set of numbers

Billing, capacity, margin, and pipeline coming from the system that does the work — not from six exports someone reconciles by hand.

Quoting & estimates Multi-entity billing Scheduling & crew assignment Job and project tracking Client portals Inventory & asset tracking Large file delivery Production pipelines Compliance & audit trails Reconciliation Internal dashboards

Most of our work has been in media and production, professional services, real estate, logistics and customs, and healthcare services. The pattern is the same wherever the process is specific and the tools are generic.

Client Zero

We built these for our own companies first.

01

Production & Resourcing System

Replaced the project-management SaaS our own media company ran on. Quoting, production tracking, invoicing, purchase orders and payroll sheets in one place.

Before A SaaS subscription, three spreadsheets and a WhatsApp group.

After One system. About $20K/year in subscriptions gone.

02

Our Own Sales Pipeline

Lead sourcing, scoring and outreach orchestration. We run our own outbound on it, which means we find its problems before a client would.

03

Media Localization Workflow

Subtitling and dubbing production across countries, with AI-assisted steps where they earn their place and human review where they don't.

04

Encrypted Delivery Platform

200GB client deliveries that email and consumer file-sharing couldn't handle. Built for our own media company, now running for others.

How It Works

About three hours of your time to the first working system.

01

Sit down

Half a day with you and your team. We watch the actual work — no requirements document.

02

Build

48 hours. You get working software running on your real data, not a mockup.

03

Ship

The full system, deployed and shaped to your process. You get the code.

04

Run

We keep it alive and keep adding to it as the business changes.

Pricing

Start with something that works.

$3,500 Fixed price — credited toward the build

We sit down with you, pick the single worst bottleneck in your operation, and hand back working software running on your real data. Not a diagnostic document — a system you can use on Monday.

  • Half-day working session with you and your team
  • Working software in 48 hours, on your actual data
  • Yours to keep whether or not you continue
  • The full $3,500 credited if we build the system

The System — $15,000 to $40,000

The full build. Shaped to your process, deployed, and yours — you get the code and it runs on your infrastructure.

Operation — $1,500 to $3,000 / month

We keep it running and keep adding to it as the business changes. Optional, and it's for improvement — not for permission to use what you own.

We price against the software bill we replace, not against hours. If the three-year math doesn't work in your favor, we'll tell you on the first call.

Who this works for.

Owner-operated 10–80 people No in-house engineering team $2K+/month in software A process no tool matches California & US

Not a fit if you have an engineering team of your own, want staff augmentation, or need a website. We'll say so on the first call rather than take the work.

What's the worst bottleneck in your business right now?

Tell us in a sentence — or record a voice note, whatever's faster. Within 24 hours we'll tell you whether it's buildable and roughly what it would cost. If it isn't worth building, we'll tell you that instead. No charge either way.